About

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About

Services

Process

Our Work

FAQ

Book A Call

OFFICIAL TIKTOK PARTNER

We turn content
into revenue for
Asian/AAPI brands through
U.S. TikTok Shop
We turn content
into revenue for
Asian/AAPI brands through
U.S. TikTok Shop

PARTNER WITH US

Trusted by:
Your
(chronically online)
TikTok Shop team
Your
(chronically online)
TikTok Shop team

Seve Silvestre

(Co-Founder, CEO)

Dan Kim

(Co-Founder, Strategy)

byNAME has helped Asian and AAPI-owned CPG brands dominate social media through creator-led marketing for over 5 years through talent management, influencer marketing, and now TikTok Shop.

byNAME exists to turn creator partnerships into a repeatable growth lever, not a guessing game.

byNAME has helped Asian and AAPI-owned CPG brands dominate social media through creator-led marketing for over 5 years through talent management, influencer marketing, and now TikTok Shop.

byNAME exists to turn creator partnerships into a repeatable growth lever, not a guessing game.

Book A Call

Seve Silvestre

(Co-Founder, Operations)

→

Operations Lead @ LIFEMP (Talent Mgmt)

→

x-CEO @ Sherpah Media (Talent Mgmt)

Seve Silvestre

(Co-Founder, CEO)

→

Operations Lead @ LIFEMP (Talent Mgmt)

→

x-CEO @ Sherpah Media (Talent Mgmt)

Seve Silvestre

(Co-Founder, CEO)

→

Operations Lead @ LIFEMP (Talent Mgmt)

→

x-CEO @ Sherpah Media (Talent Mgmt)

Dan Kim

(Co-Founder, Strategy)

→

CEO @LIFEMP (Talent Mgmt)

→

Advisor @ICON, x-Republic Records

Dan Kim

(Co-Founder, Strategy)

→

CEO @LIFEMP (Talent Mgmt)

→

Advisor @ICON, x-Republic Records

Our Talent Management arm:
LIFE MP

LIFE MP represents leading voices in social media, reaching millions worldwide. From Kenny Song (7M+), Justin Han (5M+), and Fred Liu (3M+) to many more, we connect brands with creators who set the culture.

Kenny song

2.3M

3.4M

2.4M

Justin Han

3.8m

1.2M

865K

Fred Liu

1.7M

827k

802K

Our Talent Management arm:
LIFE MP

LIFE MP represents leading voices in social media, reaching millions worldwide. From Kenny Song (7M+), Justin Han (5M+), and Fred Liu (3M+) to many more, we connect brands with creators who set the culture.

Kenny song

2.3M

3.4M

2.4M

Justin Han

3.8m

1.2M

865K

Fred Liu

1.7M

827k

802K

Our Talent Management arm:
LIFE MP

LIFE MP represents leading voices in social media, reaching millions worldwide. From Kenny Song (7M+), Justin Han (5M+), and Fred Liu (3M+) to many more, we connect brands with creators who set the culture.

Kenny song

2.3M

3.4M

2.4M

Justin Han

3.8m

1.2M

865K

Fred Liu

1.7M

827k

802K

OUR TIKTOK SHOP GROWTH LEVERS
Built to turn creators into a scalable sales channel
TikTok Shop Setup & Management
Visual
We launch and operate your TikTok Shop from day one. Our team handles account setup, product listing optimization, affiliate structure, and creator payouts through our direct TikTok partner relationship.
Creator Army Recruitment
Visual
We source and outreach to thousands of creators every month to join your affiliate program. The goal is simple: build a large base of top creators consistently posting and selling your product.
Viral Content Strategy
Visual
We develop repeatable content frameworks that creators use to produce posts that convert through content briefs and weekly creative guidance based on top-performing content.
Community Management
Visual
We run the creator ecosystem behind your brand: private communities, exclusive campaigns, and performance bonuses, all to maximize consistent content creation and build your brand's biggest affiliate advocates.
OUR TIKTOK SHOP GROWTH LEVERS
Built to turn creators into a scalable sales channel
TikTok Shop Setup & Management
Visual
We launch and operate your TikTok Shop from day one. Our team handles account setup, product listing optimization, affiliate structure, and creator payouts through our direct TikTok partner relationship.
Creator Army Recruitment
Visual
We source and outreach to thousands of creators every month to join your affiliate program. The goal is simple: build a large base of top creators consistently posting and selling your product.
Viral Content Strategy
Visual
We develop repeatable content frameworks that creators use to produce posts that convert through content briefs and weekly creative guidance based on top-performing content.
Community Management
Visual
We run the creator ecosystem behind your brand: private communities, exclusive campaigns, and performance bonuses, all to maximize consistent content creation and build your brand's biggest affiliate advocates.
OUR TIKTOK SHOP GROWTH LEVERS
Built to turn creators into a scalable sales channel
TikTok Shop Setup & Management
Visual
We launch and operate your TikTok Shop from day one. Our team handles account setup, product listing optimization, affiliate structure, and creator payouts through our direct TikTok partner relationship.
Creator Army Recruitment
Visual
We source and outreach to thousands of creators every month to join your affiliate program. The goal is simple: build a large base of top creators consistently posting and selling your product.
Viral Content Strategy
Visual
We develop repeatable content frameworks that creators use to produce posts that convert through content briefs and weekly creative guidance based on top-performing content.
Community Management
Visual
We run the creator ecosystem behind your brand: private communities, exclusive campaigns, and performance bonuses, all to maximize consistent content creation and build your brand's biggest affiliate advocates.
OUR TIKTOK SHOP GROWTH LEVERS
Built to turn creators into a scalable sales channel
TikTok Shop Setup & Management
We launch and operate your TikTok Shop from day one. Our team handles account setup, product listing optimization, affiliate structure, and creator payouts through our direct TikTok partner relationship.
Creator Army Recruitment
We source and outreach to thousands of creators every month to join your affiliate program. The goal is simple: build a large base of top creators consistently posting and selling your product.
Viral Content Strategy
We develop repeatable content frameworks that creators use to produce posts that convert through content briefs and weekly creative guidance based on top-performing content.
Community Management
We run the creator ecosystem behind your brand: private communities, exclusive campaigns, and performance bonuses, all to maximize consistent content creation and build your brand's biggest affiliate advocates.
THE DONE-FOR-YOU PLAYBOOK
Your Step-by-Step plybook to dominate U.S. TikTok Shop
1
KICKOFF CALL
We start with a deep dive into your brand. We review positioning, winning messaging, past viral content, and top performing ads. From this we define the creator angles, target audience, and product narratives that will drive your TikTok Shop content.
2
LAUNCH
We activate your TikTok Shop growth system. Our team recruits creators at scale, distributes structured content briefs, and begins daily creator outreach to build a growing affiliate base posting about your product.
3
ANALYZE
Once content starts going live, we track performance across creators, hooks, and formats. We double down on winning concepts and iterate on strategies that need refinement.
4
SCALE
With proven content patterns, we expand creator participation and increase posting volume. Over the next months, your brand builds a consistent stream of creator content designed to scale discovery and sales on TikTok Shop.
KICKOFF CALL
LAUNCH
ANALYZE
SCALE
THE DONE-FOR-YOU PLAYBOOK
Your Step-by-Step plybook to dominate U.S. TikTok Shop
1
KICKOFF CALL
We start with a deep dive into your brand. We review positioning, winning messaging, past viral content, and top performing ads. From this we define the creator angles, target audience, and product narratives that will drive your TikTok Shop content.
2
LAUNCH
We activate your TikTok Shop growth system. Our team recruits creators at scale, distributes structured content briefs, and begins daily creator outreach to build a growing affiliate base posting about your product.
3
ANALYZE
Once content starts going live, we track performance across creators, hooks, and formats. We double down on winning concepts and iterate on strategies that need refinement.
4
SCALE
With proven content patterns, we expand creator participation and increase posting volume. Over the next months, your brand builds a consistent stream of creator content designed to scale discovery and sales on TikTok Shop.
KICKOFF CALL
LAUNCH
ANALYZE
SCALE
THE DONE-FOR-YOU PLAYBOOK
Your Step-by-Step plybook to dominate U.S. TikTok Shop
1
KICKOFF CALL
We start with a deep dive into your brand. We review positioning, winning messaging, past viral content, and top performing ads. From this we define the creator angles, target audience, and product narratives that will drive your TikTok Shop content.
2
LAUNCH
We activate your TikTok Shop growth system. Our team recruits creators at scale, distributes structured content briefs, and begins daily creator outreach to build a growing affiliate base posting about your product.
3
ANALYZE
Once content starts going live, we track performance across creators, hooks, and formats. We double down on winning concepts and iterate on strategies that need refinement.
4
SCALE
With proven content patterns, we expand creator participation and increase posting volume. Over the next months, your brand builds a consistent stream of creator content designed to scale discovery and sales on TikTok Shop.
KICKOFF CALL
LAUNCH
ANALYZE
SCALE
THE DONE-FOR-YOU PLAYBOOK
Your Step-by-Step plybook to dominate U.S. TikTok Shop
1
KICKOFF CALL
We start with a deep dive into your brand. We review positioning, winning messaging, past viral content, and top performing ads. From this we define the creator angles, target audience, and product narratives that will drive your TikTok Shop content.
2
LAUNCH
We activate your TikTok Shop growth system. Our team recruits creators at scale, distributes structured content briefs, and begins daily creator outreach to build a growing affiliate base posting about your product.
3
ANALYZE
Once content starts going live, we track performance across creators, hooks, and formats. We double down on winning concepts and iterate on strategies that need refinement.
4
SCALE
With proven content patterns, we expand creator participation and increase posting volume. Over the next months, your brand builds a consistent stream of creator content designed to scale discovery and sales on TikTok Shop.
KICKOFF CALL
LAUNCH
ANALYZE
SCALE
Have a question?
Have a question?

How do you select which brands to work with?

→

We work with brands serious about winning on TikTok Shop. That means committed marketing budget, strong inventory depth, and leadership alignment around long-term social commerce growth.

How do you select which brands to work with?

→

We work with brands serious about winning on TikTok Shop. That means committed marketing budget, strong inventory depth, and leadership alignment around long-term social commerce growth.

Why choose byNAME over other agencies?

Why choose byNAME over other agencies?

Why not do TikTok Shop in-house?

Why not do TikTok Shop in-house?

How quickly can I expect progress on TikTok Shop?

How quickly can I expect progress on TikTok Shop?

Can we work together on only one part of TikTok Shop?

How quickly can I expect progress on TikTok Shop?

Can we work together on only one part of TikTok Shop?

How long is a typical partnership term with byNAME?

How long is a typical partnership term with byNAME?

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byname @2025

work@byname.io