The
Influencer
Marketing Partner
for
Food and Bev Brands
Taking Over the U.S.
The
Influencer
Marketing Partner
for
Food and Bev Brands
Taking Over the U.S.
We
strategize,
execute,
and scale
winning
Influencer campaigns
We
strategize,
execute,
and scale
winning
Influencer campaigns
Delivering over
100M views
Delivering over
100M views
Trusted by worldwide brands
Trusted by worldwide brands
ITO EN X SHOHEI OHTANI
ITO EN X SHOHEI OHTANI
ITO EN X SHOHEI OHTANI

Campaign

Management

Campaign Management

Campaign

Management

Campaign

Management

Strategy +Creative

Development

Strategy + Creative Development

Strategy +Creative

Development

Strategy +Creative

Development

PR & Gifting

PR & Gifting

PR & Gifting

PR & Gifting

When Japan’s #1 green tea brand partnered with MLB’s most iconic star, we made it a U.S. cultural moment, helping the brand with its U.S. expansion effort and to reclaim market share.

To support ITO EN’s North American growth strategy, we launched a performance-based influencer campaign that drove mass awareness, creator content, and community buzz. We positioned Oi Ocha as more than a drink, but a staple in Asian American households

When Japan’s #1 green tea brand partnered with MLB’s most iconic star, we made it a U.S. cultural moment, helping the brand with its U.S. expansion effort and to reclaim market share.

To support ITO EN’s North American growth strategy, we launched a performance-based influencer campaign that drove mass awareness, creator content, and community buzz. We positioned Oi Ocha as more than a drink, but a staple in Asian American households

When Japan’s #1 green tea brand partnered with MLB’s most iconic star, we made it a U.S. cultural moment, helping the brand with its U.S. expansion effort and to reclaim market share.

To support ITO EN’s North American growth strategy, we launched a performance-based influencer campaign that drove mass awareness, creator content, and community buzz. We positioned Oi Ocha as more than a drink, but a staple in Asian American households

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@joeoheats
ITO EN x Shohei Ohtani Mukbang
views700,000+likes60,000+
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@samw_k
ITO EN x Shohei Ohtani Mukbang
views3,000,000+likes310,000+
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@guacbites
ITO EN x Shohei Ohtani Mukbang
views3,100,000+likes100,000+
Video placeholder
@joeoheats
ITO EN x Shohei Ohtani Mukbang
views700,000+likes60,000+
Video placeholder
@samw_k
ITO EN x Shohei Ohtani Mukbang
views3,000,000+likes310,000+
Video placeholder
@guacbites
ITO EN x Shohei Ohtani Mukbang
views3,100,000+likes100,000+

50M+

impressions

50M+

impressions

50M+

impressions

50M+

impressions

5M+

engagement

5M+

engagement

5M+

engagement

5M+

engagement

300K+

Shares

300K+

Shares

300K+

Shares

300K+

Shares

65

# of assets

65

# of assets

65

# of assets

65

# of assets

Built by (chronically online) gen z
Built by (chronically online) gen z
Built by (chronically online) gen z

Seve Silvestre

(Co-Founder, Operations)

Seve Silvestre

(Co-Founder, Operations)

Dan Kim

(Co-Founder, Strategy)

Dan Kim

(Co-Founder, Strategy)

We didn’t adapt to social media. We grew up on it.

For the past seven years, we’ve helped top creators dominate the “for you page”, shaping how content, creativity, and culture show up online.

We’re not just experts in Gen Z marketing. We translate trends into awareness, content, and cultural momentum that supports brand growth.

We didn’t adapt to social media. We grew up on it.

For the past seven years, we’ve helped top creators dominate the “for you page”, shaping how content, creativity, and culture show up online.

We’re not just experts in Gen Z marketing. We translate trends into awareness, content, and cultural momentum that supports brand growth.

We didn’t adapt to social media. We grew up on it.

For the past seven years, we’ve helped top creators dominate the “for you page”, shaping how content, creativity, and culture show up online.

We’re not just experts in Gen Z marketing. We translate trends into awareness, content, and cultural momentum that supports brand growth.

Seve Silvestre

(Co-Founder, Operations)

Operations Lead @ LIFEMP (Talent Mgmt)

x-CEO @ Sherpah Media (Talent Mgmt)

Seve Silvestre

(Co-Founder, Operations)

Operations Lead @ LIFEMP (Talent Mgmt)

x-CEO @ Sherpah Media (Talent Mgmt)

Seve Silvestre

(Co-Founder, Operations)

Operations Lead @ LIFEMP (Talent Mgmt)

x-CEO @ Sherpah Media (Talent Mgmt)

Dan Kim

(Co-Founder, Strategy)

CEO @LIFEMP (Talent Mgmt)

Advisor @ICON, x-Republic Records

Dan Kim

(Co-Founder, Strategy)

CEO @LIFEMP (Talent Mgmt)

Advisor @ICON, x-Republic Records

Dan Kim

(Co-Founder, Strategy)

CEO @LIFEMP (Talent Mgmt)

Advisor @ICON, x-Republic Records

Our Talent Management arm:
LIFE MP

LIFE MP represents leading voices in social media, reaching millions worldwide. From Kenny Song (7M+), Justin Han (5M+), and Fred Liu (3M+) to many more, we connect brands with creators who set the culture.

Kenny song

2.3M

3.4M

2.4M

Kenny song

2.3M

3.4M

2.4M

Justin Han

3.8m

1.2M

865K

Justin Han

3.8m

1.2M

865K

Fred Liu

1.7M

827k

802K

Fred Liu

1.7M

827k

802K

Our Talent Management arm:
LIFE MP

LIFE MP represents leading voices in social media, reaching millions worldwide. From Kenny Song (7M+), Justin Han (5M+), and Fred Liu (3M+) to many more, we connect brands with creators who set the culture.

Kenny song

2.3M

3.4M

2.4M

Justin Han

3.8m

1.2M

865K

Fred Liu

1.7M

827k

802K

Our Talent Management arm:
LIFE MP

LIFE MP represents leading voices in social media, reaching millions worldwide. From Kenny Song (7M+), Justin Han (5M+), and Fred Liu (3M+) to many more, we connect brands with creators who set the culture.

Kenny song

2.3M

3.4M

2.4M

Justin Han

3.8m

1.2M

865K

Fred Liu

1.7M

827k

802K

OUR WINNING INFLUENCER CAMPAIGN PLAYBOOK
Everything Your Food and Bev Brand Needs
1
Strategy & Creative Development
From concept to creative direction, we build scroll-stopping influencer campaigns that are made for today’s “for you page”.
2
Campaign Management
We run the entire campaign, so you don’t have to. From influencer matching to legal work to performance tracking, we manage every detail to spoon-feed results that scale
3
Paid Media Amplification
Make great content go even further. We turn high-performing creator posts into ads that are targeted, optimized, and built to move your audience down the funnel.
4
TikTok Shop
We set up, optimize, manage, and scale your TikTok Shop while tracking every post, sale, and conversion in real time, turning influencer content directly into revenue.
Strategy & Creative Development
Campaign Management
Paid Media Amplification
TikTok Shop
OUR WINNING INFLUENCER CAMPAIGN PLAYBOOK
Everything Your Food and Bev Brand Needs
1
Strategy & Creative Development
From concept to creative direction, we build scroll-stopping influencer campaigns that are made for today’s “for you page”.
2
Campaign Management
We run the entire campaign, so you don’t have to. From influencer matching to legal work to performance tracking, we manage every detail to spoon-feed results that scale
3
Paid Media Amplification
Make great content go even further. We turn high-performing creator posts into ads that are targeted, optimized, and built to move your audience down the funnel.
4
TikTok Shop
We set up, optimize, manage, and scale your TikTok Shop while tracking every post, sale, and conversion in real time, turning influencer content directly into revenue.
Strategy & Creative Development
Campaign Management
Paid Media Amplification
TikTok Shop
OUR WINNING INFLUENCER CAMPAIGN PLAYBOOK
Everything Your Food and Bev Brand Needs
1
Strategy & Creative Development
From concept to creative direction, we build scroll-stopping influencer campaigns that are made for today’s “for you page”.
2
Campaign Management
We run the entire campaign, so you don’t have to. From influencer matching to legal work to performance tracking, we manage every detail to spoon-feed results that scale
3
Paid Media Amplification
Make great content go even further. We turn high-performing creator posts into ads that are targeted, optimized, and built to move your audience down the funnel.
4
TikTok Shop
We set up, optimize, manage, and scale your TikTok Shop while tracking every post, sale, and conversion in real time, turning influencer content directly into revenue.
Strategy & Creative Development
Campaign Management
Paid Media Amplification
TikTok Shop
The ByName Way
Delivering unmatched personalization, every single time.
Personalized, Every Time
Visual
No copy-paste campaigns. Every strategy is built from scratch for your brand, your goals, and your market.
Strategies from today’s “for your page”
Visual
We don’t run last year’s playbook. Our strategies are built for today’s “For You Page,” not yesterday’s trends.
Full-Stack Capabilities
Visual
From paid influencer campaigns to paid ad amplification to TikTok Shop, we handle the full pipeline, from start to scale.
Built-In Creator Network
Visual
Our co-founders have 7 collective years working in the influencer industry building top influencer talent agencies. Our deep-rooted network? Now yours.
The ByName Way
Delivering unmatched personalization, every single time.
Personalized, Every Time
Visual
No copy-paste campaigns. Every strategy is built from scratch for your brand, your goals, and your market.
Strategies from today’s “for your page”
Visual
We don’t run last year’s playbook. Our strategies are built for today’s “For You Page,” not yesterday’s trends.
Full-Stack Capabilities
Visual
From paid influencer campaigns to paid ad amplification to TikTok Shop, we handle the full pipeline, from start to scale.
Built-In Creator Network
Visual
Our co-founders have 7 collective years working in the influencer industry building top influencer talent agencies. Our deep-rooted network? Now yours.
The ByName Way
Delivering unmatched personalization, every single time.
Personalized, Every Time
Visual
No copy-paste campaigns. Every strategy is built from scratch for your brand, your goals, and your market.
Strategies from today’s “for your page”
Visual
We don’t run last year’s playbook. Our strategies are built for today’s “For You Page,” not yesterday’s trends.
Full-Stack Capabilities
Visual
From paid influencer campaigns to paid ad amplification to TikTok Shop, we handle the full pipeline, from start to scale.
Built-In Creator Network
Visual
Our co-founders have 7 collective years working in the influencer industry building top influencer talent agencies. Our deep-rooted network? Now yours.
The ByName Way
Delivering unmatched personalization, every single time.
Personalized, Every Time
No copy-paste campaigns. Every strategy is built from scratch for your brand, your goals, and your market.
Strategies from today’s “for your page”
We don’t run last year’s playbook. Our strategies are built for today’s “For You Page,” not yesterday’s trends.
Full-Stack Capabilities
From paid influencer campaigns to paid ad amplification to TikTok Shop, we handle the full pipeline, from start to scale.
Built-In Creator Network
Our co-founders have 7 collective years working in the influencer industry building top influencer talent agencies. Our deep-rooted network? Now yours.
Have a question?
Have a question?

Why choose byNAME over other agencies?

Unlike other agencies, we offer full-stack solutions with influencers, whether it’s your first time working with influencers or rapidly scaling winning influencer partnerships and strategies.

We deliver unmatched personalization, every single time.

Why choose byNAME over other agencies?

Unlike other agencies, we offer full-stack solutions with influencers, whether it’s your first time working with influencers or rapidly scaling winning influencer partnerships and strategies.

We deliver unmatched personalization, every single time.

Why choose byNAME over other agencies?

Unlike other agencies, we offer full-stack solutions with influencers, whether it’s your first time working with influencers or rapidly scaling winning influencer partnerships and strategies.

We deliver unmatched personalization, every single time.

Why choose byNAME over other agencies?

Unlike other agencies, we offer full-stack solutions with influencers, whether it’s your first time working with influencers or rapidly scaling winning influencer partnerships and strategies.

We deliver unmatched personalization, every single time.

Why not do influencer marketing in-house?

Why not do influencer marketing in-house?

Why not do influencer marketing in-house?

Why not do influencer marketing in-house?

How do you find the right influencers to advocate for our brand values?

How do you find the right influencers to advocate for our brand values?

How do you find the right influencers to advocate for our brand values?

How do you find the right influencers to advocate for our brand values?

Do you have a minimum budget required to launch a campaign?

Do you have a minimum budget required to launch a campaign?

Do you have a minimum budget required to launch a campaign?

Do you have a minimum budget required to launch a campaign?

How long does it take to launch a campaign?

How long does it take to launch a campaign?

How long does it take to launch a campaign?

How long does it take to launch a campaign?

Turning
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byname @2025