Go Tokyo
Travel
Influencer Marketing
Challenge
As Japan remained one of the world’s most visited destinations, the Official Tokyo Travel Guide set out to shape how international audiences discover the city beyond surface-level tourism. The goal was to build sustained awareness for Tokyo’s tours through authentic, creator-led storytelling.
Solution
We launched a long-term ambassador program with one of Japan’s most recognized travel creators, producing immersive content that highlighted both Tokyo’s must-see landmarks and the hidden neighborhoods most visitors overlook. By spotlighting everyday moments alongside iconic sights, the campaign positioned Tokyo as a city meant to be experienced deeply, not rushed through.
