Bibigo x Lakers
Food + Drinks
Influencer Marketing
Challenge
With Bibigo becoming the official sponsor of the Los Angeles Lakers, they came to us to help fulfill one goal: to translate a landmark sports partnership into creator-led storytelling that could introduce Korean food to U.S. audiences in a way that felt native, modern, and everyday.
Solution
We activated leading Asian American creators Kenny Song and Fred Liu to carry that story at scale. Their creator-led narratives gave bibigo cultural credibility in the U.S., turning a sponsorship moment into a lived, shareable experience audiences recognized and trusted.
