Woomtree
Food + Drink
Influencer Marketing
Challenge
Woomtree set out to introduce its sauces to U.S. Gen Z in a way that felt culturally relevant, not imported. The goal was to build familiarity and intent by showing how the products fit naturally into both American and Korean cooking.
Solution
We partnered with leading Asian American creators to bring Woomtree into everyday cooking moments through personality-driven storytelling. By showcasing the sauces across different cuisines and creator styles, the content positioned Woomtree as a premium, culturally fluent brand in the U.S. market.
