Turning
Creator Content
Into
Revenue
For DTC Brands
Turning
Creator Content
Into
Revenue
For DTC Brands
We build
creator driven
performance systems
that turn
UGC Into Paid Media Winners
We build
creator driven
performance systems
that turn
UGC Into Paid Media Winners
100M+
creator led views
delivered
100M+
creator led views
delivered
Trusted by Leading and Challenger brands
Trusted by Leading and Challenger brands
ITO EN X SHOHEI OHTANI
ITO EN X SHOHEI OHTANI
ITO EN X SHOHEI OHTANI

Campaign

Management

Campaign Management

Campaign

Management

Campaign

Management

Strategy +Creative

Development

Strategy + Creative Development

Strategy +Creative

Development

Strategy +Creative

Development

PR & Gifting

PR & Gifting

PR & Gifting

PR & Gifting

When Japan’s #1 green tea brand partnered with MLB’s most iconic star, we made it a U.S. cultural moment, helping the brand with its U.S. expansion effort and to reclaim market share.

To support ITO EN’s North American growth strategy, we launched a performance-based influencer campaign that drove mass awareness, creator content, and community buzz. We positioned Oi Ocha as more than a drink, but a staple in Asian American households

When Japan’s #1 green tea brand partnered with MLB’s most iconic star, we made it a U.S. cultural moment, helping the brand with its U.S. expansion effort and to reclaim market share.

To support ITO EN’s North American growth strategy, we launched a performance-based influencer campaign that drove mass awareness, creator content, and community buzz. We positioned Oi Ocha as more than a drink, but a staple in Asian American households

When Japan’s #1 green tea brand partnered with MLB’s most iconic star, we made it a U.S. cultural moment, helping the brand with its U.S. expansion effort and to reclaim market share.

To support ITO EN’s North American growth strategy, we launched a performance-based influencer campaign that drove mass awareness, creator content, and community buzz. We positioned Oi Ocha as more than a drink, but a staple in Asian American households

Video placeholder
@joeoheats
ITO EN x Shohei Ohtani Mukbang
views700,000+likes60,000+
Video placeholder
@samw_k
ITO EN x Shohei Ohtani Mukbang
views3,000,000+likes310,000+
Video placeholder
@guacbites
ITO EN x Shohei Ohtani Mukbang
views3,100,000+likes100,000+
Video placeholder
@joeoheats
ITO EN x Shohei Ohtani Mukbang
views700,000+likes60,000+
Video placeholder
@samw_k
ITO EN x Shohei Ohtani Mukbang
views3,000,000+likes310,000+
Video placeholder
@guacbites
ITO EN x Shohei Ohtani Mukbang
views3,100,000+likes100,000+

50M+

impressions

50M+

impressions

50M+

impressions

50M+

impressions

5M+

engagement

5M+

engagement

5M+

engagement

5M+

engagement

300K+

Shares

300K+

Shares

300K+

Shares

300K+

Shares

65

# of assets

65

# of assets

65

# of assets

65

# of assets

Built by (chronically online) gen z
Built by (chronically online) gen z
Built by (chronically online) gen z

Seve Silvestre

(Co-Founder, Operations)

Seve Silvestre

(Co-Founder, Operations)

Dan Kim

(Co-Founder, Strategy)

Dan Kim

(Co-Founder, Strategy)

Over the past five years, we witnessed the shift:

  • Influencer marketing got more expensive.

  • Paid media got harder to scale.

  • Attribution stayed unclear.

Most brands are paying more for content that looks good AND sells less:

  • Creators are hired for reach.

  • Reports focused on engagement.

  • Sales are left to chance

byNAME exists to fix this.

Over the past five years, we witnessed the shift:

  • Influencer marketing got more expensive.

  • Paid media got harder to scale.

  • Attribution stayed unclear.

Most brands are paying more for content that looks good AND sells less:

  • Creators are hired for reach.

  • Reports focused on engagement.

  • Sales are left to chance

byNAME exists to fix this.

Over the past five years, we witnessed the shift:

  • Influencer marketing got more expensive.

  • Paid media got harder to scale.

  • Attribution stayed unclear.

Most brands are paying more for content that looks good AND sells less:

  • Creators are hired for reach.

  • Reports focused on engagement.

  • Sales are left to chance

byNAME exists to fix this.

Seve Silvestre

(Co-Founder, Operations)

Operations Lead @ LIFEMP (Talent Mgmt)

x-CEO @ Sherpah Media (Talent Mgmt)

Seve Silvestre

(Co-Founder, Operations)

Operations Lead @ LIFEMP (Talent Mgmt)

x-CEO @ Sherpah Media (Talent Mgmt)

Seve Silvestre

(Co-Founder, Operations)

Operations Lead @ LIFEMP (Talent Mgmt)

x-CEO @ Sherpah Media (Talent Mgmt)

Dan Kim

(Co-Founder, Strategy)

CEO @LIFEMP (Talent Mgmt)

Advisor @ICON, x-Republic Records

Dan Kim

(Co-Founder, Strategy)

CEO @LIFEMP (Talent Mgmt)

Advisor @ICON, x-Republic Records

Dan Kim

(Co-Founder, Strategy)

CEO @LIFEMP (Talent Mgmt)

Advisor @ICON, x-Republic Records

Our Talent Management arm:
LIFE MP

LIFE MP represents leading voices in social media, reaching millions worldwide. From Kenny Song (7M+), Justin Han (5M+), and Fred Liu (3M+) to many more, we connect brands with creators who set the culture.

Kenny song

2.3M

3.4M

2.4M

Kenny song

2.3M

3.4M

2.4M

Justin Han

3.8m

1.2M

865K

Justin Han

3.8m

1.2M

865K

Fred Liu

1.7M

827k

802K

Fred Liu

1.7M

827k

802K

Our Talent Management arm:
LIFE MP

LIFE MP represents leading voices in social media, reaching millions worldwide. From Kenny Song (7M+), Justin Han (5M+), and Fred Liu (3M+) to many more, we connect brands with creators who set the culture.

Kenny song

2.3M

3.4M

2.4M

Justin Han

3.8m

1.2M

865K

Fred Liu

1.7M

827k

802K

Our Talent Management arm:
LIFE MP

LIFE MP represents leading voices in social media, reaching millions worldwide. From Kenny Song (7M+), Justin Han (5M+), and Fred Liu (3M+) to many more, we connect brands with creators who set the culture.

Kenny song

2.3M

3.4M

2.4M

Justin Han

3.8m

1.2M

865K

Fred Liu

1.7M

827k

802K

OUR WINNING INFLUENCER CAMPAIGN PLAYBOOK
The inputs that actually move revenue
1
Creator sourcing with intent
We work with creators who understand selling, not posing.
2
UGC built for performance
Your content is designed for hooks, retention, and conversion. Not aesthetics. Not trends.
3
Paid amplification on winners
We strategically put spend behind what earns it. Losers get cut early. Winners get fuel.
Creator sourcing with intent
UGC built for performance
Paid amplification on winners
OUR WINNING INFLUENCER CAMPAIGN PLAYBOOK
The inputs that actually move revenue
1
Creator sourcing with intent
We work with creators who understand selling, not posing.
2
UGC built for performance
Your content is designed for hooks, retention, and conversion. Not aesthetics. Not trends.
3
Paid amplification on winners
We strategically put spend behind what earns it. Losers get cut early. Winners get fuel.
Creator sourcing with intent
UGC built for performance
Paid amplification on winners
OUR WINNING INFLUENCER CAMPAIGN PLAYBOOK
The inputs that actually move revenue
1
Creator sourcing with intent
We work with creators who understand selling, not posing.
2
UGC built for performance
Your content is designed for hooks, retention, and conversion. Not aesthetics. Not trends.
3
Paid amplification on winners
We strategically put spend behind what earns it. Losers get cut early. Winners get fuel.
Creator sourcing with intent
UGC built for performance
Paid amplification on winners
The ByName Way
Delivering unmatched personalization, every single time.
Personalized, Every Time
Visual
No copy-paste campaigns. Every strategy is built from scratch for your brand, your goals, and your market.
Strategies from today’s “for your page”
Visual
We don’t run last year’s playbook. Our strategies are built for today’s “For You Page,” not yesterday’s trends.
Full-Stack Capabilities
Visual
Most agencies stop at influencer campaigns. We handle the full modern pipeline: UGC → Paid Ads → TikTok Shop → Influencer support on the backend.
Built-In Creator Network
Visual
Our co-founders have 7 collective years working in the influencer industry building top influencer talent agencies. Our deep-rooted network? Now yours.
The ByName Way
Delivering unmatched personalization, every single time.
Personalized, Every Time
Visual
No copy-paste campaigns. Every strategy is built from scratch for your brand, your goals, and your market.
Strategies from today’s “for your page”
Visual
We don’t run last year’s playbook. Our strategies are built for today’s “For You Page,” not yesterday’s trends.
Full-Stack Capabilities
Visual
Most agencies stop at influencer campaigns. We handle the full modern pipeline: UGC → Paid Ads → TikTok Shop → Influencer support on the backend.
Built-In Creator Network
Visual
Our co-founders have 7 collective years working in the influencer industry building top influencer talent agencies. Our deep-rooted network? Now yours.
The ByName Way
Delivering unmatched personalization, every single time.
Personalized, Every Time
Visual
No copy-paste campaigns. Every strategy is built from scratch for your brand, your goals, and your market.
Strategies from today’s “for your page”
Visual
We don’t run last year’s playbook. Our strategies are built for today’s “For You Page,” not yesterday’s trends.
Full-Stack Capabilities
Visual
Most agencies stop at influencer campaigns. We handle the full modern pipeline: UGC → Paid Ads → TikTok Shop → Influencer support on the backend.
Built-In Creator Network
Visual
Our co-founders have 7 collective years working in the influencer industry building top influencer talent agencies. Our deep-rooted network? Now yours.
The ByName Way
Delivering unmatched personalization, every single time.
Personalized, Every Time
No copy-paste campaigns. Every strategy is built from scratch for your brand, your goals, and your market.
Strategies from today’s “for your page”
We don’t run last year’s playbook. Our strategies are built for today’s “For You Page,” not yesterday’s trends.
Full-Stack Capabilities
From paid influencer campaigns to paid ad amplification to TikTok Shop, we handle the full pipeline, from start to scale.
Built-In Creator Network
Our co-founders have 7 collective years working in the influencer industry building top influencer talent agencies. Our deep-rooted network? Now yours.
Have a question?
Have a question?

Why choose byNAME over other agencies?

Unlike other agencies, we offer full-stack solutions with influencers, whether it’s your first time working with influencers or rapidly scaling winning influencer partnerships and strategies.

We deliver unmatched personalization, every single time.

Why choose byNAME over other agencies?

Unlike other agencies, we offer full-stack solutions with influencers, whether it’s your first time working with influencers or rapidly scaling winning influencer partnerships and strategies.

We deliver unmatched personalization, every single time.

Why choose byNAME over other agencies?

Unlike other agencies, we offer full-stack solutions with influencers, whether it’s your first time working with influencers or rapidly scaling winning influencer partnerships and strategies.

We deliver unmatched personalization, every single time.

Why choose byNAME over other agencies?

Unlike other agencies, we offer full-stack solutions with influencers, whether it’s your first time working with influencers or rapidly scaling winning influencer partnerships and strategies.

We deliver unmatched personalization, every single time.

Why not do influencer marketing in-house?

Why not do influencer marketing in-house?

Why not do influencer marketing in-house?

Why not do influencer marketing in-house?

How do you find the right influencers to advocate for our brand values?

How do you find the right influencers to advocate for our brand values?

How do you find the right influencers to advocate for our brand values?

How do you find the right influencers to advocate for our brand values?

Do you have a minimum budget required to launch a campaign?

Do you have a minimum budget required to launch a campaign?

Do you have a minimum budget required to launch a campaign?

Do you have a minimum budget required to launch a campaign?

How long does it take to launch a campaign?

How long does it take to launch a campaign?

How long does it take to launch a campaign?

How long does it take to launch a campaign?

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byname @2025