Wildwonder
Food + Drinks
Influencer Marketing
Challenge
The AAPI-founded pre and probiotic drink wildwonder partnered with us to dominate TikTok to support its efforts of national expansion into US Target. The goal was not awareness alone, but to make wildwonder unavoidable in the feeds driving discovery.
Solution
We launched a mass awareness creator campaign with TikTok’s leading food creators, generating over 25 million views in one month. Culturally relevant angles and authentic creator storytelling led to multiple videos surpassing one million views each, cementing wildwonder as a unmissable brand on the “for you page”
