Magical Trip
Travel
Influencer Marketing
Challenge
After being named the number one travel experience in Japan by TripAdvisor, Magical Trip looked to scale awareness and bookings without losing what made the brand special. Known for showcasing hidden gems and local experiences most tourists never see, the goal was to generate awareness to a wider international audience.
Solution
We activated dozens of well-recognized travel creators across Japan and Thailand on Instagram and YouTube, each experiencing and documenting Magical Trip tours firsthand. By spotlighting real neighborhoods, local stories, and off-the-path moments, the campaign reinforced Magical Trip as the go-to platform for travelers who want to experience a destination like a local, not a tourist.
