Consumer App
Influencer Marketing
Challenge
Poke was invisible to everyone who mattered and misunderstood by everyone who noticed. No awareness outside of tech. Inside tech, instantly filed under "another AI chatbot." Two separate problems, and solving one wouldn't solve the other. On top of that, Poke works in a way people hadn't seen before. It lives inside iMessage and texts you first, before you ask it anything. There was no reference point for that. The founding team was clear on the bar: people should hear about Poke and think this is cool, tasteful, and they need it.
Solution
Views were not the primary objective here. Authority was. We partnered with the strongest thought leaders in each vertical and shot with real cinematographers, so Poke appeared inside the lives of people who actually shape taste in tech, lifestyle, entrepreneurship and wellness. The result was a brand that felt human and trusted rather than another AI product, in a category where every competitor looked the same. Over a million views came with it. Cognition acquired Poke shortly after.
