Consumer App
UGC Engine
Challenge
Poke came to us knowing exactly what they needed: distribution. They were entering one of the most crowded categories in tech, where a new AI assistant or iMessage tool seemed to launch every week. Being a great product was not enough. The winner would be whoever reached the most people first and took mind share before anyone else could. Poke came to us with a single goal: become the most well-known and most viral AI assistant in the space.
Solution
We cold-started their UGC program from zero, onboarding a roster of 12 creators posting every single day across both Instagram and TikTok. Each creator ran a different angle on the same product, showcasing Poke's features in ways built to land with a different type of user, resulting in 50M views in 10 weeks and supporting their acquisition by Cognition.
